Web campaign for Malaysia Airlines for Tokyo 2021 Olympics

The creative strategy for the will be that Malaysia Airlines will use the ‘TOKYO 2021’ Olympics to promote travel to Japan.

The Tagline for the Tokyo tour will be “ Endless Discovery ”  As Japans travel slogan is “ Japan endless discovery”. The slogan implies that Japan is a destination with countless historical, traditional, and cultural attractions, encouraging travellers to see the country as a destination for visiting more than once.